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Variegated or split color plants are becoming increasingly popular as more people are caring for houseplants. Variegata is a brand whose marketing is inspired by this

multi-colored phenomenon.

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The brand colors take inspiration from the "mint" and "pink princess" variegations of leaves that are mixes of dark green, light green and pink.

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A care card and symbol system were designed into the brand to inform simple plant care instructions.

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