Swatch

If Swatch had a monogram it would voice their experimental approach to watch design and story telling — playfully and efficiently.

Swatch_Logo.png

The monogram is designed with an hourglass shape in the center to reference Swatch's industry, concurrently portraying an identifiable letterform.

Rotating the monogram 45º degrees creates a pattern that mixes with Swatch's Swiss-cross logo to form a checker pattern.

tissue_bag_hand.png
sticker_in_box.png