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Absent Minded absinthe decorates its brand around the hallucinogenic effects of wormwood, utilizing an illusive moiré design as its activator.

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The monogram is designed by four mirrored, uppercase A letterforms to read as both an A and an M, furthering the illusive brand design.

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The transparent slip box activates a moiré design that changes as the cover is lifted. The transparent bottle label morphs at every angle. Take a sip and let your mind go.

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