top of page
Absent
Minded
Absent Minded absinthe decorates its brand around the hallucinogenic effects of wormwood, utilizing an illusive moiré design as its activator.
The monogram is designed by four mirrored, uppercase A letterforms to read as both an A and an M, furthering the illusive brand design.
The transparent slip box activates a moiré design that changes as the cover is lifted. The transparent bottle label morphs at every angle. Take a sip and let your mind go.
bottom of page